Using business intelligence technology to grow your real estate business

Using business intelligence technology to grow your real estate business

Realtors can advantage from working with enterprise intelligence systems. Analytics and facts visualization have emerged as profitable methods in a culture in which data is seen as gold. 

Customers respect your capacity to support them realize the position of the industry by gathering datasets in true time to aid them make knowledgeable selections on their buys or gross sales. These technologies can also help your business by trying to keep tabs on your output tracking profits, potential customers and marketing strategies pinpointing progress parts and supplying study that supports data-pushed final decision-building.

For agents, Tableau and Ability BI are the two most preferred business enterprise intelligence remedies.

What is Tableau?

Tableau is a properly-regarded answer for organization intelligence and facts visualization. It enables end users to create a range of graphs, maps, dashboards and tales to signify and examine information to support business selections. For the reason that of its clear-cut types, the information produced by Tableau is easy to interpret for gurus of all ranges. To build a customized dashboard in Tableau, you really do not need to be extremely qualified. Tableau information processing transpires speedily, and spreadsheets and dashboards are utilised to construct the representations. 


  • Tableau provides on the internet assets, tutorials and coaching, as very well as a forum.
  • It is uncomplicated to implement software program updates in Tableau.
  • In a one step, the application is capable of creating quite a few visuals.
  • Tableau can regulate a great deal of info.
  • Tableau will allow for sophisticated table computations, which includes Python and R tables.


  • It is dear. Tableau Creator is $70 per month, and a Tableau Pro membership is extra than $1,000 for each year. 
  • Tableau lacks an automated possibility for reloading reports, so updating info on the back again conclusion requires far more human do the job.
  • For the reason that Tableau doesn’t give version command, when experiences and dashboards are revealed, you can not go back again to the prior amount of data in a newer program version.
  • People sometimes knowledge troubles showing knowledge for far more extensive tables for the reason that Tableau can only display screen tables with a most of 16 columns.
  • Tableau incorporates static parameters that can only be utilised to decide on a one value, and these parameters should be manually current whenever the facts is modified, alternatively than updating quickly.

What is Microsoft’s Electric power BI?

Electrical power BI is a option for facts visualization and business intelligence that enables people to generate interactive dashboards and BI reports from various data sources. It presents several software package connectors and products and services so info may well be conveyed utilizing a range of techniques and strategies in information evaluation and visualization. Power BI integrates and organizes advanced data even though looking for underlying developments and patterns. 


  • The basic model is absolutely free. However, you will have to pay $9.99 for each person per thirty day period to share reviews in the cloud. Energy BI Professional is $13.70 a thirty day period, and Electric power BI Top quality is $27.50 a thirty day period.
  • Utilization is very simple. If you know Excel at an intermediate stage, you can use this resource.
  • Microsoft updates Power BI every month with new releases and updates, so you will usually have the most up-to-date characteristics.
  • You may continuously entry info from many information resources anyplace and at any time.
  • End users can form and emphasize characteristics — and extra — with just 1 click on on interactive dashboards.
  • You can modify the info information before they are imported. 
  • Ability BI presents rapid implementation in a safe placing. 
  • Ability BI can also interact with the Python and R languages for using visualizations. 


  • The desktop version of Power BI is incompatible with iOS.
  • Its design is cluttered with icons that may well obscure reports and dashboards.
  • Ability BI only takes files up to 1GB in size.
  • Processing greater datasets with sophisticated traits can occasionally turn into demanding mainly because Electricity BI may well crash in sure situations.

Tableau vs. Microsoft’s Electricity BI: main differences 

Because it gives much more cloud-centered and on-premise options, Tableau can take the top location concerning deployment overall flexibility. Tableau features most effective when there is a whole lot of details in the cloud. Also, Power BI is only accessible on Azure’s cloud, regardless of possessing both equally on-premise and cloud variations. As a consequence, Electrical power BI can only give so significantly freedom.

In comparison to Energy BI, Tableau handles monumental information sets far more efficiently. Electric power BI frequently fails to continue to keep up with significant quantities of facts and may well complete little by little.

Tableau outperforms Electric power BI in terms of integration capabilities. There is a slight variance in between the third-social gathering knowledge sources that Tableau and Electric power Bi can combine, inspite of the relieve with which both of those applications integrate external knowledge resources. Tableau successfully brings together information from quite a few dissimilar resources, including Hadoop databases, while Electrical power BI only capabilities effectively with Google Analytics, Azure and Salesforce. Ability Bi consumers simply cannot integrate Hadoop methods. Electricity Bi also does not quickly figure out assets, in contrast to Tableau.

Base line

True estate gurus will gain from investments in data infrastructure, networks and analytics for many years to occur. The far more exact, up-to-day and comprehensive the knowledge is, the much more valuable it will be when you or your clientele are earning critical selections. 

Both equally Tableau and Electricity Bi give special qualities. When determining amongst these two alternatives, the wants of who will be using the software (agents versus brokerages), and the scale of details becoming used, must be regarded. 

Without doubt, there is major overlap amongst each and every software program, but in the end each are precious tools to mature your business enterprise. 

Anne Ewasko is a veteran Real estate agent in the Chicago region and a longtime techie. Check out her at