Google unveils new Looker tool, BigQuery pricing models

Google unveils new Looker tool, BigQuery pricing models


Google on Wednesday unveiled Looker Modeler, a new standalone services that will enable customers of any BI seller to use Looker’s semantic modeling capabilities to define and keep metrics.

The provider will be obtainable in personal preview all through the next quarter of this calendar year, with common availability scheduled for afterwards in 2023.

Google obtained Looker for $2.6 billion in 2019 to insert semantic modeling and enterprise intelligence capabilities to its details cloud platform.

Considering that then, the cloud computing huge has integrated Looker with other Google instruments, and last yr consolidated its other BI applications less than the Looker identify.

Now, Google is developing Modeler, a assistance that breaks out Looker’s semantic modeling capabilities from the relaxation of the Looker platform and would make them suitable with other analytics platforms.

In addition, Google introduced new pricing editions for BigQuery, the vendor’s fully managed cloud facts warehouse, and a device in just BigQuery termed information clean up rooms that enables end users to blend their have information with 3rd-bash datasets.

The new BigQuery pricing editions are commonly accessible, although information clean rooms will be readily available in preview throughout the third quarter of this year.

New in Looker

When Looker initially released its analytics platform 10 a long time ago, a person of the means it sought to stand aside from competitiveness like Tableau and Qlik was by which include semantic modeling capabilities.

Semantic levels empower administrators to define crucial metrics and standardize the meanings of phrases throughout their corporations to generate details regularity and stay clear of data duplication. That subsequently permits self-services users to obtain and share data devoid of owning to know code or how to query and join many tables or sources.

Not long ago, Looker has made integrations with other analytics platforms, which includes Tableau and Google’s individual Related Sheets. And on Wednesday, Looker extra an integration with independent analytics seller ThoughtSpot.

By way of all those integrations, buyers of all those non-Looker platforms have accessibility to Looker’s semantic modeling capabilities.

Looker Modeler will make individuals semantic modeling abilities accessible as a standalone company so that end users of any BI system can take edge of the technologies. Pricing particulars will be accessible after Modeler is usually obtainable.

It can be that compatibility with 3rd-social gathering platforms that tends to make Looker Modeler a important new aspect, according to Doug Henschen, an analyst at Constellation Investigation.

“[Modeler] exploits the product’s main strengths although opening up use with third-get together items,” Henschen mentioned. “Google produced noticeable moves to increase integrations with BigQuery and other Google Information Cloud products and services, but I like the point that it has taken care of Looker’s compatibility with myriad third-party cloud knowledge platforms.”

Likewise, Mike Leone, an analyst at TechTarget’s Organization Approach Team, famous that the openness Google is demonstrating by making Looker’s semantic modeling capabilities offered to consumers of any BI system is significant.

Seller lock-in is a concern as businesses develop their details pipelines and analytics stacks, and Looker Modeler permits organizations to choose the tools that ideal fit their wants.

“Openness has always been a pillar to Google Cloud’s information, and the interoperability of Looker Modeler carries on down that route with support for all the important BI tools,” he reported. “Whether or not applying Looker for BI and info visualization or a further software, Looker Modeler can serve as the data foundation.”

In addition, Leone noted that facts modeling is crucial to making sure info quality and enabling collaborative choice-earning. Looker Modeler opens those modeling abilities to any business without having forcing them to subscribe to the overall Looker system.

“Knowledge modeling performs a crucial role in making certain that info is efficiently utilized and shared across the small business,” he explained. “Collectively with governance, folks are enabled to have access to the ideal information they will need for their jobs. When info modeling is accomplished appropriate, you will see a sizeable enhance to info high quality.”

Google formulated Looker Modeler at the request of prospects, in accordance to Gerrit Kazmaier, Google’s VP and GM for information and analytics and Looker.

Although some prospects of Google’s myriad facts cloud platform applications are also users of Looker, numerous other folks use other vendors for their analytics desires. And like Looker buyers — and customers of platforms with integrations with Looker — they want access to Looker’s semantic modeling abilities, in accordance to Kazmaier.

“We have heard continually from our clients that receiving their [metrics] constant is a wrestle,” he explained. “It truly is hard to align quantities from conference to conference, and they really observed the gain of Looker owning dependable and governed facts. Now, with Looker Modeler, buyers can get the modeling provider only, and link it to the BI applications of their selection.”

BigQuery updates

Past the introduction of Looker Modeler, Google on Wednesday unveiled BigQuery facts clean rooms in a go built to assistance organizations securely strengthen their internet marketing attempts.

With the functionality, buyers will be ready to mix their personal advertising and marketing facts with third-party details by way of the Google Cloud details market to create a fuller and deeper comprehending of how to concentrate on potential shoppers, the seller claimed. And given BigQuery’s governance abilities, they will be able to merge their interior facts with exterior info securely to safeguard the privacy of knowledge and be certain organizations keep on being regulatory compliant.

In addition, buyers that decide on to will be able build their personal details thoroughly clean rooms on BigQuery with their personal precise info governance frameworks instead than use the data clean up rooms furnished by Google, Kazmeier mentioned.

“They are mainly our technologies … to make positive we have robust knowledge privateness [measures] and make it possible for our clients to use that know-how to upload their 1st-bash info into BigQuery and examine and blend it with other datasets in a privateness safe and sound way,” he explained.

Henschen pointed out that other facts cloud suppliers including Databricks and Snowflake have introduced comparable options and BigQuery facts clean up rooms is Google’s reaction.

Leone, in the meantime, pointed out that reliable data environments are crucial, which is why Google and some of its competitors are now getting techniques to supply prospects with details clean rooms.

“It is a huge cause why we’ve witnessed quite a few thoroughly clean space announcements in excess of the very last a number of months,” he mentioned. “This is particularly vital in really controlled industries like health care and finance that have numerous events across their company functioning jointly but should guard person privacy and sustain compliance.”

Google also introduced a new pricing composition for BigQuery aimed at helping companies superior predict their cloud computing fees.

Formerly, Google offered only on-demand assessment pricing at $5 per terabyte for queries and flat-price assessment pricing at a month-to-month charge of $2,000 per virtual CPU (which Google calls slots).

Now, with the introduction of BigQuery editions, consumers can choose from a few intake-dependent pricing solutions — Common, Organization and Organization As well as — that Google stated have the possible to result in extra predictable pricing.

Typical expenditures $.04 per slot hour and is optimized for conventional SQL assessment, Organization will increase the cost to $.06 for every slot hour and is developed for far more state-of-the-art analytics, and Company is priced at $.10 for every slot hour and incorporates additional application-unique capabilities this sort of as FedRAMP compliance.

Every solution arrives at a minimized amount with a a person-year motivation.

In concert with the introduction of new pricing solutions, Google stated that as of July 5, 2023, flat-fee slot commitments will no for a longer period be an choice and the price tag of on-demand assessment will increase by 25%.

Google has ongoing to tweak its BigQuery function set and pricing product to be extra aggressive in reaction to the industry and customer requests,” Henschen explained. “Price optimization is pretty a great deal on the minds of prospects these days. Having more possibilities is much better, although it’s usual to see the steepest special discounts tied to very long-phrase commitments.”

Long run plans

Although Looker’s semantic layer continues to differentiate it from its peers, the platform’s augmented analytics abilities tumble shorter of those people from its rivals, in accordance to Henschen.

Ask Looker, a all-natural language query resource, is in enhancement. But many distributors, which includes Tableau and ThoughtSpot, already present NLQ instruments of their very own.

Meanwhile, as Looker develops integrations with other Google resources that have the likely to add augmented analytics capabilities, it needs to keep in brain that not all Looker consumers are also customers of Google’s other tools, Henschen mentioned.

For case in point, Looker can take gain of BigQuery AutoML through BigQuery’s ML Accelerator.

But relatively than combine with a host of other augmented intelligence and device discovering applications from Google — which usually are not available to Looker clients that will not also subscribe to other Google products — Looker would be superior served by acquiring some of its possess AI and ML tools.

“Augmented capabilities continue on to be a function in development,” Henschen said.

Eric Avidon is a senior information writer for TechTarget Editorial and a journalist with a lot more than 25 a long time of experience. He handles analytics and details management.